Blog
Getting Design Right Requires Taking the Future into Account
Human
centred design is all about empathising with the user/consumer; discovering
their values and aspirations, challenges and pain-points. Empathy is very
important and useful if we want to design a product or service that will be
well received and widely used by our target group. But is it enough?
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Does feeling useful help women cope with aging?
With a design project you always want to solve a problem. The problem I chose to work on came to me from people close to me – namely people who are about to retire from work, people who have retired some years ago, and those who lost their jobs due to the corona crisis but are over the typical employment searching age.
ETC (express - test - cycle), designing is simple
ETC (express - test - cycle) - I was glad to rediscover this straightforward way of describing the product design process when rereading “The Achievement Habit” by Bernard Roth, a founder of Stanford d.school and the design thinking movement. I would call it sophisticated simplicity and I am glad I am getting there myself.
It Doesn't Have to Be an App
I had a great opportunity to participate as mentor at the Future City hackathon (23-25th October) initiated by Tallinn Ülemiste City at TalTech Innovation and Business Center MEKTORY. I would like to share a thread of thought that occurred to me there on creativity and designing in teams.
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